Healthy Skin and Coat on the Outside Healthy Dog on the Inside

YOUR DOG'S MOST VULNERABLE ORGAN.
The largest, most exposed, most vulnerable organ your dog has is his skin and coat. Yes, your dog’s skin and coat really do constitute an organ, performing many tasks vital to your dog’s survival. Warmth, maintaining body temperature, and protection against parasites, infections and the elements are a few of its functions. Subject to constant attack by everything they protect your dog from, your dog’s skin and coat have some exceptional nutritional needs in order to maintain their health.

WHERE DOES THE AVOCADO COME FROM?
The right nutrients in the right proportions are indispensable to keeping your dog’s skin healthy. Remember, skin and coat problems are never just cosmetic. Symptoms such as hair loss, thinning coats, dullness, dry skin, thickened skin, matted hair, infections and odors can usually be traced back to either a shortage or an excess of a specific nutrient. In fact, there is no more visible indicator of problems with your dog’s overall health than problems with his skin and coat. Fortunately, many of the nutrients your dog needs for a healthy skin and coat can be found in rich amounts in the remarkable fruit known as the avocado.

WHAT'S SO GREAT ABOUT AVOCADOS?
Nutrient-dense and high in crude fiber, avocados aren’t called the ACE of fruits for nothing--vitamins A, C and E are there in abundance, as is B6. Avocados are also rich in folate, potassium, niacin, essential fatty acids and many other nutrients essential to good skin and coat health as well as good overall health. Ounce for ounce, the avocado is simply one of the most nutritious fruits there is.

IT'S HARD TO BE CUTE WITH SKIN PROBLEMS.
Most skin and coat problems are connected to specific dietary imbalances. Provided in quality, abundance and balance, the nutrients found in AvoDerm have specific roles to play:

• Vitamin A. Skin cells need vitamin A to mature and maintain themselves. Too much or too little can cause a callous-like thickening of the skin and hair follicles. Skin infections will increase as well.

• Vitamin E. Vitamin E adds stability to skin cells, and helps keep them from breaking down. Seborrhea, or dandruff, has been connected to inadequate amounts of vitamin E.

• Protein. Hair is made of protein, and hundreds of thousands of growing hairs can add 60 feet of total new hair length every day. Slower growth, brittle hairs, a thinner coat, a change in color, mange mites, scaling, crusting and acne have all been linked to insufficient dietary protein.

• Essential Fatty Acids. Your dog’s skin and coat need certain kinds of oils, which his body produces using essential fatty acids. Without the right kind of dietary fat, your dog’s body will over-produce oils of a very poor quality, creating a greasy, matted condition and unappreciated aroma.